Denim & Style.

Diesel is synonymous with high fashion denim for over four decades - setting the pace for a multi-billion dollar industry.

But Diesel is more than just jeans. It’s “a statement on forward-thinking innovation, artistry and technical expertise, a rule-breaker and alternative to the established luxury market.” Diesel is a company in constant evolution. Our team worked on this new retail concept - a first in the marketplace at Yorkdale Shopping Centre. Key to the reimagination was the unique lighting element of the storefront… hundreds of bulbs independently controlled to allow the programmer the change the message and colour at will. It’s what the fountains are to the Bellagio - a constant expression of creativity!